Pete Ogurek & Janice Borndahl
RE/MAX Unlimited, Realtors
Sold@PreviewTheMarket.com
847-359-5738 & 847-760-5241
Fax: 847-655-6109
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7  Common Mistakes Sellers Make
1. Pricing Incorrectly.
Every seller wants to realize as much money as possible when he sells his home. But a listing price that is too high often gets the seller less than a price that is at market value. If your house is not priced competitively, people looking in your price range will reject your home in favor of other, larger homes for the same price. At the same time , the people who should be looking at your home will not see it because it is priced over their heads! Overpricing usually increases time on the market, and that adds to the carrying costs. Ultimately, many overpriced properties sell below market value.

To help avoid this, we can prepare an extensive Market Evaluation of your home.  

2. Failing to ´´Show Case´´ the home.
Buyers look for homes, not houses, and they buy the home in which they would like to live. This is why we stage our listings. We assess a home starting right at the front door and recommend the necessary changes needed to get you top dollar! 

3. Using the ´´Hard Sell´´ during showings.
Buying a house is an emotional decision. People like to ´´try on´´ a house and see if it is comfortable for them. It´ s difficult for them to do that if you follow them around pointing out every improvement that you made., It may even have the opposite effect you want, by making them feel they are intruding on your private space. Resist the temptation to talk the entire time a buyer is there, and let them discover things on their own. Try a tasteful sign to point out some hidden amenity that they might miss.  

In the state of Illinois the BROKERS/SALES AGENT represents the client they are working with unless other agency has been disclosed. 

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Direct Line: 847-359-5738 & 847-760-5241
Sold@PreviewTheMarket.com

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